Lifebuoy Soap was invented and promoted by the Lever Brothers in England in 1895. It was first propelled into the advertising world with claims that using it would protect you from germs and save you from sickness (hence the name Lifebuoy).

Lifting the lid on history
Lifebuoy Soap was invented and promoted by the Lever Brothers in England in 1895. It was first propelled into the advertising world with claims that using it would protect you from germs and save you from sickness (hence the name Lifebuoy).