An announcement tacked onto the end of an article printed in Fremantle’s newspaper ‘The Herald’ stated that Geraldton’s first newspaper was going to be called ‘The Victorian Express.’ The proprietors were Messrs. S. M. Stout & Co.

At 4 pm, on 11 September 1878, the first issue was pulled by the Government Resident, George Eliot. The town of Geraldton celebrated, and over 100 people gathered to witness the occasion. Residents decorated the buildings and the vessels in the harbour with bunting, and “beer flew around like a deluge.” A long-desired want, in the form of a local newspaper, was finally realised. It was noted that, “The proprietors of the Victorian Express have the best wishes of the community for the success they deserve in their laudable undertaking.”
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