Married by Hoyts

Determined to help during the depression, ‘The Daily News’ established The Golden Apple Appeal as a way to raise money for single unemployed women, children of the unemployed, and orphanages. The Appeal involved selling apples (provided by Western Australian growers) in Perth. Each apple was wrapped in paper and cost one shilling. The paper had a number printed on it, which the buyer kept until the officials conducted a raffle. There were two prizes, and the people with the winning numbers could win either £50 or £100.

A stand during the Golden Apple Appeal.

The Appeal was popular, and interest only grew when Hoyts Theatres Ltd agreed to help. On the 18th and 19th July 1931, apple sales exceeded expectations, and funds raised totalled over £2,000. For the following weekend, the publicity manager of Hoyts, Bert Snelling, came up with a novel idea to generate further interest: an open-air wedding.

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A View to Matrimony

Matrimonial advertising was used by many people who wanted to marry. As Europeans immigrated to Western Australia, they found themselves living in a remote location with a limited social circle. Placing an ad in the newspaper was the answer to a difficult situation. It offered hope that they would find a partner to share their life. While it was frowned upon by some classes of society, ultimately, the possible benefit far outweighed the risks.

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