A View to Matrimony

Matrimonial advertising was used by many people who wanted to marry. As Europeans immigrated to Western Australia, they found themselves living in a remote location with a limited social circle. Placing an ad in the newspaper was the answer to a difficult situation. It offered hope that they would find a partner to share their life. While it was frowned upon by some classes of society, ultimately, the possible benefit far outweighed the risks.

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£1 Hudson

Eager to prove that the Great Depression was not affecting the financial world as badly as newspapers were reporting, Sydney Atkinson of Sydney Atkinson Motors decided to offer a used car for sale for £1 to the first person through the doors at 9 am on Friday, 28 March 1930.

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Lifebuoy Soap Advertising

Lifebuoy Soap was invented and promoted by the Lever Brothers in England in 1895. It was first propelled into the advertising world with claims that using it would protect you from germs and save you from sickness (hence the name Lifebuoy).

“For Saving Life. For Preservation of Health.” 10 April 1895
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Gus & June

While the personal ads in newspapers were most often utilised as a tool for people to seek love and make connections, they also appeared to have been used as a way to communicate clandestinely.

This is the story of Gus and June. From 1950 until 1951 messages between the couple were placed on an almost monthly basis in the personal column of The West Australian.

31 March 1950
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