A View to Matrimony

Matrimonial advertising was used by many people who wanted to marry. As Europeans immigrated to Western Australia, they found themselves living in a remote location with a limited social circle. Placing an ad in the newspaper was the answer to a difficult situation. It offered hope that they would find a partner to share their life. While it was frowned upon by some classes of society, ultimately, the possible benefit far outweighed the risks.

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Breach of Promise

Thomas Mellersh arrived in the Swan River Colony on 19 August 1834 aboard the ‘James Pattison‘. He was the son of a banker and land-steward of Godalming in Surrey and quickly set himself up as a settler. Leaving the colony in 1838, he returned two years later and upon his return he made the acquaintance of 17 year old Jane Heal.

The couple were considered to be of the same social standing. Jane was the daughter of a Lieutenant in Her Majesty’s Navy however her father had died a few years after the family’s arrival in 1830. At only seven years of age she found herself fatherless and “in poor circumstances“. Her widowed mother and siblings fell further down the societal ladder however throughout the years Jane had “nevertheless retained an unsullied reputation.

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Gus & June

While the personal ads in newspapers were most often utilised as a tool for people to seek love and make connections, they also appeared to have been used as a way to communicate clandestinely.

This is the story of Gus and June. From 1950 until 1951 messages between the couple were placed on an almost monthly basis in the personal column of The West Australian.

31 March 1950
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