Gus & June

While the personal ads in newspapers were most often utilised as a tool for people to seek love and make connections, they also appeared to have been used as a way to communicate clandestinely.

This is the story of Gus and June. From 1950 until 1951 messages between the couple were placed on an almost monthly basis in the personal column of The West Australian.

31 March 1950
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The Dude

True to form, it was while digging around on Trove trying to find something interesting to post for Valentine’s Day (yes, this post has been sitting in draft form for quite a while) that I came across a reference of ladies admiring dudes.

Initially, I laughed. I thought about the word ‘dude’ and the context in which I knew it existed. It’s been around throughout my lifetime and has been spoken by characters such as Bart Simpson. To say hello to someone, you might say, “Hey, dude!” While referring to someone, you might call them a ‘cool dude’. I again thought back to the article and giggled some more. The word in my head was most likely completely at odds to the meaning portrayed in 1885. Ladies of the very proper Victorian era admiring ‘dudes’. Hilarious!

The word ‘dude’ has actually been around for a lot longer than I realised. Far from being a recent invention courtesy of Teenage Mutant Ninja Turtles or The Simpsons, its origin began in the early 1800s and, according to Google’s Ngram Viewer, gained in popularity towards the end of the 19th Century before skyrocketing in the late 20th Century.

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