On 14 August 1939, about 200 influential businessmen in Perth received in the post a daffodil surrounded by ferns. Attached to the flower was a card with the words “Heralding the Spring and Happy Days” written on it. Each man embraced the gesture and assumed that a woman sent it.Continue reading “Buttonholed”
Tag: Advertising History
Night in a Graveyard
540 applicants responded to the advertisements placed in ‘The West Australian’ and ‘Call’ newspapers asking for someone “to sleep all night in a graveyard“. While some people sent joke responses, others were genuinely interested in meeting the requirements in order to receive the “high pay” of five pounds.
Man or woman (excluding spiritualists) could apply. The main condition was that they had to be chained to a “warm, comfortable” bed from 10:30 pm on 28 April 1920 until daylight on the following morning. They also had to spend the night alone (without even a dog for company) but were allowed to take a gun “to drive away any human disturbers.“Continue reading “Night in a Graveyard”