On 14 August 1939, about 200 influential businessmen in Perth received in the post a daffodil surrounded by ferns. Attached to the flower was a card with the words “Heralding the Spring and Happy Days” written on it. Each man embraced the gesture and assumed that a woman sent it.Continue reading “Buttonholed”
Tag: Advertising Gimmicks
Seven of Diamonds
On 11 August 1921, the Minister for Agriculture, Henry Maley, collected his morning mail. Among the envelopes was an ordinary grey one, postmarked Mornington Mills. He opened it. Inside was a single playing card, the seven of diamonds.
There was nothing written or drawn on the card. Assuming it was a prank, he tore it up and threw it in the bin. Later that day, he attended a meeting of the Executive Council. During the meeting, Chief Justice, Sir Robert McMillan, showed that he too had received an identical envelope, also containing the seven of diamonds. He further revealed that Justices Robert Burnside and John Northmore had received the same.Continue reading “Seven of Diamonds”
Night in a Graveyard
540 applicants responded to the advertisements placed in ‘The West Australian’ and ‘Call’ newspapers asking for someone “to sleep all night in a graveyard“. While some people sent joke responses, others were genuinely interested in meeting the requirements in order to receive the “high pay” of five pounds.
Man or woman (excluding spiritualists) could apply. The main condition was that they had to be chained to a “warm, comfortable” bed from 10:30 pm on 28 April 1920 until daylight on the following morning. They also had to spend the night alone (without even a dog for company) but were allowed to take a gun “to drive away any human disturbers.“Continue reading “Night in a Graveyard”